Hoardings are a smart and easy way of providing effective reminders as their massive size can never be missed. But choosing the right site in accordance with the Product and its target group is one of the most crucial aspects of outdoor advertising. A few important parameters to keep in mind while choosing a site are:
Location: The location of the site is one of the first and foremost steps towards choosing one. Location advantage is an important consideration as one needs to identify the traffic flow in the chosen site area. The Site should be on a vantage point to get the desired result of maximum viewership.

Type of Site: There are various types of sites that cater to various prerequisites of the product and the target audience. There are Morning/Evening sites that are planned in specific for a particular time of the day when that route receives maximum traffic movement. There are sites that witness traffic mobility all through the day.

Visibility: A very important consideration while selecting the location is the visibility of site. As location and traffic mobility are important, so is the visibility of the site. The hoarding should have sufficiently clear view. A site on a prime location may not be as good because of being crowded by different other hoardings in its vicinity.

Relevance to Target Group: The ad on a hoarding is directed towards a specific target group and the site chosen for the ad should be in accordance with the group visiting the particular area.